A diversified group that specialises in connecting businesses and consumers with compelling communications solutions.
From its origins in 1981 as an advertising agency that specialised in fast-turnaround advertising typically for the ‘classifieds’ sections of print media throughout Australia, Adcorp has grown and diversified into a modern holding group that operates and invests in businesses that are in demand from consumers and businesses alike.
In 2019, our marketing and advertising agency services business was re-born as NeonLogic with a focus on insight-led strategy and the development and implementation of bold creative ideas. The business offers services across Australia and New Zealand and celebrates long-standing client relationships.
In 2013 Adcorp created Showrunner Productions, a business based on producing factual documentaries to be sold and screened around the world. The business has now produced over six series of television with the most success being realised in our ‘72’ series where both 72 Dangerous Animals Latin America and 72 Dangerous Animals Asia have been produced as Netflix Original Series’.
Adcorp also holds 75% ownership in Quadrant Creative, a creative-led boutique agency located on Queensland’s Gold Coast. Quadrant specialises in residential property marketing and with national and international clients – the business oversees marketing of developments across Queensland, New South Wales and Victoria.
With the rapid rise in demand for always on video content, producing videos needed to be easier and cost-effective. Shootsta was formed with this mission and today provides DIY video kits and a cloud-based editing Hub to clients across the world. They have offices located in Australia, Asia, London and the United States. Recognising the opportunity and growth of this market, Adcorp were a founding investor and hold 15% stake in a business that is growing rapidly.
Adcorp annual reports
Our board
Non-Executive Chairman
CEO & Managing Director
Non-Executive Director
Non-Executive Chairman
The founder of the Adcorp Group in 1981, Ian Rodwell held the position of Managing Director until his retirement in January 2004. Traditionally a recruitment-focused advertising agency; under Ian’s leadership Adcorp successfully diversified into the property, automotive and corporate sectors.
The agency also expanded its geographic footprint to cover all mainland states of Australia and four locations in New Zealand.
Ian’s interest in technologies has continued following his retirement from Adcorp with his appointment as Chairman of Optalert Ltd; a company that has developed and is now marketing an innovative technology product called Optalert that identifies and measures driver fatigue.
In 1999, Ian listed Adcorp on the Australian Stock Exchange where it now trades under the AAU symbol.
In addition to his corporate commitments, Ian dedicates considerable time to charitable causes and is currently a Director of Diabetes Australia Research Trust (DART); an organisation responsible for the raising for funds for diabetes research and the awarding of grants to medical researchers in Australia.
On 26th January 2017, Ian Rodwell was recognised by the Governor General with an Order of Australia for his distinguished service to community health as a supporter and advocate for funding to promote research and awareness of Motor Neurone Disease in Australia.
Ian is Chairman of Adcorp’s Audit Committee and the Remuneration and Nomination Committee.
CEO & Managing Director
David commenced with Adcorp Perth in September 2003 bringing over seven 7 years’ experience in recruitment advertising and general marketing, from his previous position as State Director of TMP Advertising & Communications.
He holds a Bachelor of Business degree from Curtin University with Honours in Marketing. David has also been a sessional lecturer and tutor at Edith Cowan University in Advertising and Consumer Audiences and Integrated Marketing Communications.
During his time with Adcorp, David has been integral to a number of key initiatives that have underpinned the growth of the company. These include the acquisition of a Perth-based design agency, the introduction of an in-house television and video production business (now Showrunner Productions), the successful pitch and subsequent implementation of a global recruitment advertising contract for a major mining company, the introduction of Adcorp into Master Media Agency agreements with both state and national Governments and the strategic investment in an innovative video and technology-based start-up (Shootsta).
David is a hands-on strategic marketer who has led a number of major client projects in the fields of brand development, digital strategy, television production and employee value proposition development and implementation.
In March 2011, David was appointed to the role of Chief Executive Officer and Managing Director and relocated from Perth to Adcorp’s head office in Sydney. Appointed as Executive Director in March 2018 to oversee the consolidation of Adcorp’s Western Australian operations and other investments, David was re-appointed to the role of Chief Executive Officer and Managing Director in November 2018. David is also Managing Director of Adcorp’s subsidiary Showrunner Productions and is the Adcorp representative on the Board of Shootsta Holdings Pty Ltd in which Adcorp holds a 15% investment.
David has also holds voluntary board positions with Volunteering Western Australia as Deputy Chair, and Meerilinga Young Children’s Foundation where he serves as Treasurer.
Non-Executive Director
David Harden is a Certified Investment Management Consultant and has over 25 years of experience as a global asset manager and securities analyst. He has previously worked in senior management roles at St. George Bank and the accounting firm Arthur Andersen. Mr Harden holds post graduate qualifications in Financial Markets, Applied Finance and Investment, as well as a Masters Degree in Business Administration.
David is also a member of the Audit Committee.
Non-Executive Chairman
The founder of the Adcorp Group in 1981, Ian Rodwell held the position of Managing Director until his retirement in January 2004. Traditionally a recruitment-focused advertising agency; under Ian’s leadership Adcorp successfully diversified into the property, automotive and corporate sectors.
The agency also expanded its geographic footprint to cover all mainland states of Australia and four locations in New Zealand.
Ian’s interest in technologies has continued following his retirement from Adcorp with his appointment as Chairman of Optalert Ltd; a company that has developed and is now marketing an innovative technology product called Optalert that identifies and measures driver fatigue.
In 1999, Ian listed Adcorp on the Australian Stock Exchange where it now trades under the AAU symbol.
In addition to his corporate commitments, Ian dedicates considerable time to charitable causes and is currently a Director of Diabetes Australia Research Trust (DART); an organisation responsible for the raising for funds for diabetes research and the awarding of grants to medical researchers in Australia.
On 26th January 2017, Ian Rodwell was recognised by the Governor General with an Order of Australia for his distinguished service to community health as a supporter and advocate for funding to promote research and awareness of Motor Neurone Disease in Australia.
Ian is Chairman of Adcorp’s Audit Committee and the Remuneration and Nomination Committee.
CEO & Managing Director
David commenced with Adcorp Perth in September 2003 bringing over seven 7 years’ experience in recruitment advertising and general marketing, from his previous position as State Director of TMP Advertising & Communications.
He holds a Bachelor of Business degree from Curtin University with Honours in Marketing. David has also been a sessional lecturer and tutor at Edith Cowan University in Advertising and Consumer Audiences and Integrated Marketing Communications.
During his time with Adcorp, David has been integral to a number of key initiatives that have underpinned the growth of the company. These include the acquisition of a Perth-based design agency, the introduction of an in-house television and video production business (now Showrunner Productions), the successful pitch and subsequent implementation of a global recruitment advertising contract for a major mining company, the introduction of Adcorp into Master Media Agency agreements with both state and national Governments and the strategic investment in an innovative video and technology-based start-up (Shootsta).
David is a hands-on strategic marketer who has led a number of major client projects in the fields of brand development, digital strategy, television production and employee value proposition development and implementation.
In March 2011, David was appointed to the role of Chief Executive Officer and Managing Director and relocated from Perth to Adcorp’s head office in Sydney. Appointed as Executive Director in March 2018 to oversee the consolidation of Adcorp’s Western Australian operations and other investments, David was re-appointed to the role of Chief Executive Officer and Managing Director in November 2018. David is also Managing Director of Adcorp’s subsidiary Showrunner Productions and is the Adcorp representative on the Board of Shootsta Holdings Pty Ltd in which Adcorp holds a 15% investment.
David has also holds voluntary board positions with Volunteering Western Australia as Deputy Chair, and Meerilinga Young Children’s Foundation where he serves as Treasurer.
Non-Executive Director
David Harden is a Certified Investment Management Consultant and has over 25 years of experience as a global asset manager and securities analyst. He has previously worked in senior management roles at St. George Bank and the accounting firm Arthur Andersen. Mr Harden holds post graduate qualifications in Financial Markets, Applied Finance and Investment, as well as a Masters Degree in Business Administration.
David is also a member of the Audit Committee.
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